Spreading Ourselves Thin

ELEVATOR WORLD staffers travel the world to bring news to the magazine and to ELENET®. We have long had cooperative arrangements with other publishers in Germany, England, Italy, Spain, Japan, China and Turkey to share information between our magazines. However, last year we began publishing ELEVATOR WORLD India, extending our audience to more than 5,000 readers in India. Now we are sharing our content with other emerging groups through a form of “syndication.” We have renewed a relationship with THE LIFT JOURNAL in Russia. Its publishers pay a syndication fee to translate articles and news from EW into Russian and distribute it to their readers. Recently, we signed a contract with LIFT AFRICA MAGAZINE as its “sole media provider,” which will take our content to several thousand in South Africa and Australia. Arrangements like these take the names and faces of our authors and newsmakers to far-flung areas and brings us contacts for news to flow back to us from those areas. In addition, we can help our advertisers venture into new markets through these relationships.

                                                         

Ricia Hendrick, Publisher

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