Finding Holiday Cheer

A still from a commercial for retailer IKEA shows two strangers making the best of their holiday while trapped in an elevator. Image produced by stv DDB via Ad Week.

As we approach the holidays, we are reminded to count our blessings. For most of us, that’s easy to do, because our greatest gifts — friends and family — are with us to enjoy the season. Not everyone, however, is so fortunate. According to figures cited by Sweden-based IKEA, a housewares retailer best known for its do-it-yourself furniture, about three in 10 people spend their holidays away from family. To help illustrate the point, IKEA teamed up with Italian advertising agency stv DDB to create a charming commercial that features … you guessed it: a broken elevator with two strangers trapped inside. A big thank you to industry publication Ad Week for bringing the spot to our attention; watch it here on their website.

Cold Starbucks and Claustrophobia: One Writer’s Account of Being Stuck in an Elevator

Madison, Wisconsin-based writer Doug Moe was visiting Washington, D.C., with his wife recently when he became stuck in their hotel elevator on the way back from fetching Starbucks. Moe wrote a pretty entertaining account of his misadventure for Madison Magazine. Check it out here!

Writer Doug Moe is clearly relieved to have been rescued by firefighters.

IoT is Useful For So Much More Than Ordering a Pizza

Thanks to IoT, elevators can tell their repair technicians when maintenance is needed.

I have to admit, when I first started hearing about the Internet of Things (IoT), I was skeptical about the usefulness of having a thermostat or a refrigerator online. It sounded silly, kind of like the TV commercial in which a teenager walks into the kitchen and begins barking commands at appliances: “Computer, order pizza! Fridge, weather! Trash can, turn on the TV!”

We’re all aware of smart-home technology, so the commercial’s scenario isn’t really all that outlandish. And, being able to remotely operate your thermostat really does offer an advantage over old-school, manual pressing of buttons. But, the area where IoT is perhaps making its biggest splash is in industrial maintenance — specifically, predictive maintenance. With that in mind, buildings.com recently published an article, “Predictive Maintenance: Top 10 Ways IoT is Changing Elevators.” We list them here:

  1. Monitoring Operating Conditions
  2. Predictive Maintenance
  3. Remote Diagnostics and Troubleshooting
  4. Real-Time Notifications
  5. Behavioral Insights
  6. Avoided Downtime
  7. Increased Product Reliability
  8. Flexible Communication Standards
  9. Less Frequent Replacement
  10. Enabling Better Facilities Management

For details about each point, click, tap or command your phone to take you to the link above.