A “living room” with a comfy couch, a 1980s disco, an invitation to take a stand on whether you prefer dogs or cats — these are among interiors of six elevators at Conran Design Group’s London headquarters. The ad agency elaborately redesigned the cabs to illustrate how a mundane experience, such as riding in an elevator, can be transformed into something that makes an impact on a person’s day. So far, the firm reports, it’s worked, creating a buzz among clients and even prompting them to return with other people (and potential future clients) in tow.
Elevator cab as 1980s disco, complete with boombox; image from Adweek
Hold on tight!! Cab creates the illusion that you’re above a long, empty shaft; image from Adweek
One of the cab interiors even offers riders a scary thrill as its floor is realistically painted to look like you’re staring down into a long, empty shaft. Check out all the designs in the trade publication Adweek!
The Visual Capitalist infographic “A World of Languages” plots out the world’s major languages and shows where they are dominant.
We live in a truly global economy, and nowhere is this more observable than in the elevator industry. The modern elevator may have had its genesis in the United States, but the largest markets today are China and India, countries racing to keep pace with exploding urban populations by building ever-taller residential buildings. Meanwhile, elevator-component manufacturing is becoming an important sector of the industrial economy of more and more countries. The big OEMs are all over this trend, but even mid-sized and smaller companies are looking for footholds and partnerships in far-away lands.
If there is anything all these lands have in common, it most certainly is not language. The people at Visual Capitalist, in yet another example of their knack for distilling complex subjects down to fascinating, easy-to-grasp graphic images, offer “A World of Languages,” a visual depiction of where the most-spoken mother tongues are dominant. If you’re planning to expand business abroad and want to put your college Spanish classes to good use, give it a look.
In the spirit of the holidays, we’d like to share this story, originally submitted by Matthew Reichin, Branch Manager for the Syracuse, NY thyssenkrupp office.
The Syracuse Branch of thyssenkrupp Elevator recently celebrated the holidays with a buffet for nearly thirty team members. This year’s celebration featured the branch’s second annual toy drive to benefit local families in need.
The branch was humbled to hear from Bob Frateschi (L), Gifts in Kind coordinator (United Way of Central New York); and Haider Sakhizada (R), housing coordinator for InterFaith Works of Central New York.
The Gifts In Kind program manages donations of goods from both local and national companies, matching those gifts with member nonprofit agencies that can use them best.
This year’s recipient, InterFaith Works of Central New York, addresses the needs of low-income, vulnerable people through education, service and dialogue.