Finding Holiday Cheer

A still from a commercial for retailer IKEA shows two strangers making the best of their holiday while trapped in an elevator. Image produced by stv DDB via Ad Week.

As we approach the holidays, we are reminded to count our blessings. For most of us, that’s easy to do, because our greatest gifts — friends and family — are with us to enjoy the season. Not everyone, however, is so fortunate. According to figures cited by Sweden-based IKEA, a housewares retailer best known for its do-it-yourself furniture, about three in 10 people spend their holidays away from family. To help illustrate the point, IKEA teamed up with Italian advertising agency stv DDB to create a charming commercial that features … you guessed it: a broken elevator with two strangers trapped inside. A big thank you to industry publication Ad Week for bringing the spot to our attention; watch it here on their website.

Cold Starbucks and Claustrophobia: One Writer’s Account of Being Stuck in an Elevator

Madison, Wisconsin-based writer Doug Moe was visiting Washington, D.C., with his wife recently when he became stuck in their hotel elevator on the way back from fetching Starbucks. Moe wrote a pretty entertaining account of his misadventure for Madison Magazine. Check it out here!

Writer Doug Moe is clearly relieved to have been rescued by firefighters.

“Could Get Boring”

Is this screen familiar to you? It was to me this past weekend when I switched hard drives in my computer. Though my first thought wasn’t that elevator music needed to be playing through my speakers as the files migrated, that’s apparently an option. Instant Elevator Music automatically plays downbeat tunes while you wait for programs to open, files to copy and downloads to download. Softonic reviews it as being “pretty funny,” “low on resources” and customizable, with only one knock everybody saw coming: “could get boring.”