Yes, the game was boring and featured a team that shouldn’t even have been there (thanks refs), and the halftime show was laughable (Adam Levine’s embarrassing striptease featuring Russian prison tattoos that looked freshly painted on), but the Big Game did deliver on a few funny ads, including this one starring Jason Bateman as an elevator attendant taking a couple of car shoppers “down, way down” to shop for their new vehicle. On the way down, they pass floors where the experience is arguably worse than car shopping: getting a root canal, taking the middle seat on a plane full of coughing travelers, enduring the “facts of life” talk from a parent, attending a vegan dinner party featuring “beetloaf” … You get the idea. Thanks to the couple choosing a certain brand of car and shopper experience, they bypass the dreaded car lot and vulture-like salespeople. Check it out above!!
A “living room” with a comfy couch, a 1980s disco, an invitation to take a stand on whether you prefer dogs or cats — these are among interiors of six elevators at Conran Design Group’s London headquarters. The ad agency elaborately redesigned the cabs to illustrate how a mundane experience, such as riding in an elevator, can be transformed into something that makes an impact on a person’s day. So far, the firm reports, it’s worked, creating a buzz among clients and even prompting them to return with other people (and potential future clients) in tow.
Elevator cab as 1980s disco, complete with boombox; image from Adweek
Hold on tight!! Cab creates the illusion that you’re above a long, empty shaft; image from Adweek
One of the cab interiors even offers riders a scary thrill as its floor is realistically painted to look like you’re staring down into a long, empty shaft. Check out all the designs in the trade publication Adweek!
A still from a commercial for retailer IKEA shows two strangers making the best of their holiday while trapped in an elevator. Image produced by stv DDB via Ad Week.
As we approach the holidays, we are reminded to count our blessings. For most of us, that’s easy to do, because our greatest gifts — friends and family — are with us to enjoy the season. Not everyone, however, is so fortunate. According to figures cited by Sweden-based IKEA, a housewares retailer best known for its do-it-yourself furniture, about three in 10 people spend their holidays away from family. To help illustrate the point, IKEA teamed up with Italian advertising agency stv DDB to create a charming commercial that features … you guessed it: a broken elevator with two strangers trapped inside. A big thank you to industry publication Ad Week for bringing the spot to our attention; watch it here on their website.