Elevators Change People’s Outlook, Charm Clients in London

A “living room” with a comfy couch, a 1980s disco, an invitation to take a stand on whether you prefer dogs or cats — these are among interiors of six elevators at Conran Design Group’s London headquarters. The ad agency elaborately redesigned the cabs to illustrate how a mundane experience, such as riding in an elevator, can be transformed into something that makes an impact on a person’s day. So far, the firm reports, it’s worked, creating a buzz among clients and even prompting them to return with other people (and potential future clients) in tow.

Elevator cab as 1980s disco, complete with boombox; image from Adweek

Hold on tight!! Cab creates the illusion that you’re above a long, empty shaft; image from Adweek

One of the cab interiors even offers riders a scary thrill as its floor is realistically painted to look like you’re staring down into a long, empty shaft. Check out all the designs in the trade publication Adweek!

Oh, So THAT’S What It Means…

We recently noticed the KONE website History section and the interesting information its timeline provides. Tied closely to the history of Finland, the company traces its origins all the way back to 1908, when it began operations as a machine repair shop named “Tarmo.” Two years later, the name was changed to KONE, which means “MACHINE” in Finnish (which, if we’re honest, surprised several of us at EW). The screenshot below is just a small sample of the detailed chronology the website provides. So, check out the growth of one of the world’s biggest OEMs through picture-accompanied entries that lead all the way up to 2017 with the opening of its expanded and renovated high-rise elevator testing laboratory in Tytyri, Finland, which stretches 350 m underground.

Elevator Spoken Here

The Visual Capitalist infographic “A World of Languages” plots out the world’s major languages and shows where they are dominant.

We live in a truly global economy, and nowhere is this more observable than in the elevator industry. The modern elevator may have had its genesis in the United States, but the largest markets today are China and India, countries racing to keep pace with exploding urban populations by building ever-taller residential buildings. Meanwhile, elevator-component manufacturing is becoming an important sector of the industrial economy of more and more countries. The big OEMs are all over this trend, but even mid-sized and smaller companies are looking for footholds and partnerships in far-away lands.

If there is anything all these lands have in common, it most certainly is not language. The people at Visual Capitalist, in yet another example of their knack for distilling complex subjects down to fascinating, easy-to-grasp graphic images, offer “A World of Languages,” a visual depiction of where the most-spoken mother tongues are dominant. If you’re planning to expand business abroad and want to put your college Spanish classes to good use, give it a look.