A “living room” with a comfy couch, a 1980s disco, an invitation to take a stand on whether you prefer dogs or cats — these are among interiors of six elevators at Conran Design Group’s London headquarters. The ad agency elaborately redesigned the cabs to illustrate how a mundane experience, such as riding in an elevator, can be transformed into something that makes an impact on a person’s day. So far, the firm reports, it’s worked, creating a buzz among clients and even prompting them to return with other people (and potential future clients) in tow.
Elevator cab as 1980s disco, complete with boombox; image from Adweek
Hold on tight!! Cab creates the illusion that you’re above a long, empty shaft; image from Adweek
One of the cab interiors even offers riders a scary thrill as its floor is realistically painted to look like you’re staring down into a long, empty shaft. Check out all the designs in the trade publication Adweek!
In the spirit of the holidays, we’d like to share this story, originally submitted by Matthew Reichin, Branch Manager for the Syracuse, NY thyssenkrupp office.
The Syracuse Branch of thyssenkrupp Elevator recently celebrated the holidays with a buffet for nearly thirty team members. This year’s celebration featured the branch’s second annual toy drive to benefit local families in need.
The branch was humbled to hear from Bob Frateschi (L), Gifts in Kind coordinator (United Way of Central New York); and Haider Sakhizada (R), housing coordinator for InterFaith Works of Central New York.
The Gifts In Kind program manages donations of goods from both local and national companies, matching those gifts with member nonprofit agencies that can use them best. This year’s recipient, InterFaith Works of Central New York, addresses the needs of low-income, vulnerable people through education, service and dialogue.
The International Union of Elevator Constructors Local 4 Union Hall is tucked behind a few industrial facilities in Dorchester, Massachusetts. Housed in this building, in a large, open conference room, is the Elevator Museum. It is the shining physical presence of the Elevator Historical Society’s efforts to preserve the history of the elevator and escalator industry.
Your author visited Steve Comley, who is truly taking the museum from good to great. Comley is a longtime elevator man, getting his taste of the industry at an early age, thanks to his father, James, who purchased Embree and White Elevator in Lynn, Massachusetts, in 1972. “I loved the dirty old elevator machine shop,” recalls Comley. “It was fascinating to me as a kid — the noise from the flat-belt pulleys running across the ceiling, the smell of the cutting oils on the machines and the smoke from the welding. They used to cast and completely build elevator machines there.”