KONE Launches Test of World’s First Tweeting Escalator

At an undisclosed location in London, a KONE escalator now is tweeting the details of its working day and conditions. “Escalators are the unsung heroes of cities. They move millions of people a day and, of course, they need to perform safely and smoothly,” said Max Alfthan, executive vice president, marketing and communications at KONE.

Social media is a powerful tool that serves many in different ways. It can empower the powerless; it can spread information at a “viral” pace; and, as everyone should know by now, affords public officials the opportunity to get their messages out directly to their constituents (for better or worse) without the filter of the professional news media. It in essence gives a voice to the voiceless. To that end, KONE has developed a social media presence for its vertical-transportation (VT) equipment. Specifically, The Dispatch-Argus reports, the VT giant has given one of its escalators a Twitter account, all part of its 24/7 Connected Services. The escalator — “At an undisclosed location in London,” the source notes — offers real-time updates of its performance through the handle @JustAnEscalator. A virtual reality and 360-degree video enhance the program. Are you wondering what an escalator has to tweet about? The recent screen grab at right gives a sample, plus, maybe, an idea of the technology’s potential. Like, say, alerting commuters when specific escalators are out of service or back in operation. That might be worth a tweet.

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