Upscale Gin Maker Cloaks Canadian Elevators in Vintage Whimsy

Hendrick’s Gin, an upscale, specialty spirit distilled in Scotland, is giving some Canadian urban elevator riders a holiday treat in the form of cab interiors inspired by a Victorian hot-air balloon ride. The Hendrick’s Gin elevators will be in place through December 29 in Toronto at 1 Richmond Street, 55 York Street, Dynamic Funds Tower parking elevator, 1 Adelaide Street East and Metro Centre II; in Vancouver at 800 Burrard Street, 1133 Meville Street and Texada Simons 401 West Georgia; in Montreal at 629 Saint Antoine W., 2075 rue Universite, Place de Parc, 300 Leo-Parizeau and Tour de la Bourse, 800 Place Victoria; and in Calgary at Barclay Center I and II, 444 7th Avenue SW and 840 7th Avenue SW. The advertising campaign seems to accurately reflect Hendrick’s product, which is made with “infusions of cucumber and rose petals” in a rare, 1948 still in very small batches of 450 l.

Elevator cabs across Canada will be decked out in Victorian splendor, courtesy of Hendrick's Gin, through December 29, 2013.

Elevator cabs across Canada will be decked out in Victorian splendor, courtesy of Hendrick’s Gin, through December 29, 2013.

 

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