Cover Story: After 65 Years, Sematic Group’s Verri Continues to Give a Strong First Impression

Ceramique Cover Story: After 65 Years, Sematic Group’s Verri Continues to Give a Strong First Impression

by Lee Freeland

It is said that first impressions are the ones that last. Upon entering elevators, the first things passengers notice are the cabin interiors and finishes. Even before the system begins its duty of transportation, these elements have contributed greatly to the passengers’ perception of quality and comfort. Much of elevator technology is not visible, and non-experts often have difficulty understanding what goes on behind cabin walls. Since 1948, Verri, the cabin division of the Italy-based Sematic Group, has been manufacturing products to unite this technology with cabins that can be integrated into even the most cutting-edge design. The brand has strove to provide a fundamental value over its 65 years by focusing on safety and comfort for elevator passengers.

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