A look back at an EW initiative shows many VT predictions have been realized in the last 25 years or are currently under development.
by Dr. Lee Gray, EW Correspondent
In January 1993, ELEVATOR WORLD founder William C. Sturgeon announced an ambitious new project. The announcement appeared in his monthly editorial column, “Speaking of Issues.” In this, his 480th editorial, he reminisced about the magazine’s origins and offered reflections on the previous 40 years. While he acknowledged the magazine’s editorial diversity had steadily increased over the years, Sturgeon observed that this expansion had primarily occurred in response to reader demand and industry changes. As the leading trade journal for the international vertical- transportation (VT) industry, responsiveness to current events was a reasonable editorial strategy.