A “living room” with a comfy couch, a 1980s disco, an invitation to take a stand on whether you prefer dogs or cats — these are among interiors of six elevators at Conran Design Group’s London headquarters. The ad agency elaborately redesigned the cabs to illustrate how a mundane experience, such as riding in an elevator, can be transformed into something that makes an impact on a person’s day. So far, the firm reports, it’s worked, creating a buzz among clients and even prompting them to return with other people (and potential future clients) in tow.
One of the cab interiors even offers riders a scary thrill as its floor is realistically painted to look like you’re staring down into a long, empty shaft. Check out all the designs in the trade publication Adweek!