Elevators Change People’s Outlook, Charm Clients in London

A “living room” with a comfy couch, a 1980s disco, an invitation to take a stand on whether you prefer dogs or cats — these are among interiors of six elevators at Conran Design Group’s London headquarters. The ad agency elaborately redesigned the cabs to illustrate how a mundane experience, such as riding in an elevator, can be transformed into something that makes an impact on a person’s day. So far, the firm reports, it’s worked, creating a buzz among clients and even prompting them to return with other people (and potential future clients) in tow.

Elevator cab as 1980s disco, complete with boombox; image from Adweek

Hold on tight!! Cab creates the illusion that you’re above a long, empty shaft; image from Adweek

One of the cab interiors even offers riders a scary thrill as its floor is realistically painted to look like you’re staring down into a long, empty shaft. Check out all the designs in the trade publication Adweek!

1 thought on “Elevators Change People’s Outlook, Charm Clients in London

  1. Ha ha. The second image looks funny and interesting. Innovative ideas always speak well. Technology and ideas lead the people to new world. I loved the lift interior design !!

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