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EHC GLOBAL HANDRAILS SELECTED FOR COLOGNE TRADESHOW
Motionitalia, an Italian designer and manufacturer of components for the furniture industry, recently implemented EHC Global’s ADRailTM handrail solution to increase brand awareness at the 2019 interzum international furniture trade show in Cologne, Germany. The event was held in May at the Koelnmesse exhibition center, where Motionitalia engaged attendees using ADRail. Developed specifically for escalators and moving walks, the solution is antimicrobial and consists of a custom graphic film applied over the handrail by a qualified installer. It is, according to EHC, “ideal for short-term advertising, branding and safety-awareness campaigns.”
HYUNDAI ELEVATOR PARTNERS IN VIETNAM
Hyundai Elevator has entered into a strategic partnership with Hoa Binh Construction Group JSC (HBC), one of the largest construction companies in Vietnam. Under the contract, Hyundai Elevator acquired 25 million shares (11.3%) of the group, becoming its third-largest shareholder. HBC will adopt Hyundai Elevator's products for future projects for which it serves as construction developer and prefer them for design, construction and architectural participation projects.
CHINESE TECH COMPANY INVESTS IN ELEVATOR AD PROVIDER
Chinese tech giant JD.com has invested the equivalent of US$141 million in Chengdu, China-based elevator ad provider Xinchao Media Group as it looks to the "underexploited" residential advertising market, WARC reports. The move follows a US$300-million investment last year in Xinchao, which has approximately 700,000 elevators in roughly 100 Chinese cities, by another tech company, Baidu. Xinchao competes with market-leader Focus Media, which controlled 2.75 million elevators in the first quarter of 2019. Focus has traditionally focused on elevator ads in office buildings, but the opportunity for it and JD.com is significant in the residential sector. The source observed JD.com's investment will allow Xinchao to reach customers in middle-class homes in second- and third-tier cities. In China, food-industry advertising is primarily outdoors, followed by in elevators.
VT EQUIPMENT SUPPORTS STATIONS ALONG INDIAN METRO LINE
New vertical-transportation (VT) equipment supports stations along a new, 11-km expansion of the Nagpur Metro from Subhash Nagar to Sitabuldi in India, The Times of India reports. Trains carrying MahaMetro officials and journalists were scheduled for a trial run on August 15. Three stations — Lokmanya Nagar, Subhash Nagar and Institution of Engineers — are each outfitted with a lift, an escalator and a staircase from ground to concourse levels on one side, and an escalator and a staircase on the other. Two escalators and four staircases are situated from concourse to platform at each station. At the Sitabuldi station, there are six escalators and two lifts.
SMARTRISE MARKS ONE YEAR AT NEW DALLAS-AREA HEADQUARTERS
Smartrise Engineering, Inc. recently celebrated the one-year anniversary of its new headquarters in the Dallas suburb of Irving, Texas. The company transformed a two-story, 53,000-ft2 former storage facility into office and factory space, adding 75 jobs to the local market. Smartrise tells EW it is looking to add more hires. Founded and based in Sacramento, California, since 2004, Smartrise moved due to a need for additional manufacturing space and a more central location. The company recently expanded office space and added a break room to the new Texas facility, about which General Manager Richard Linn says he feels “a sense of accomplishment.”